The small fleet owner-op team of Big Rig Blake and Barbie might be familiar to Overdrive readers who lurk around the corners of the trucking social media world, particularly on the Instagram platform.
A few years back, Barbie, inspired in part by marketers she knew utilizing a social-media-first strategy around trucking, posted a picture of herself and this custom 2001 Cat-powered Peterbilt 379 to her otherwise empty Instagram profile. When she woke up a day later, she had 30,000 new followers, and the rest is history.
The couple actually makes a modest income via social media today, but it's not all fun and games. Barbie asked that we withhold her real name and Blake's last name given the volume of stalking-type behavior they've encountered online.
And it's still hauling that's their first, and biggest, love. With this and two other trucks, they've built a business trucking with authority regionally around their rural East Texas home base, delivering drinking water as Pure Class Water, after years doing end dump work, also regionally.
Take a run through their story via the talk with Overdrive in the video above, with plenty views on the work they've put into the Pete. It was conducted as they showed their 379 flagship at the Walcott Truckers Jamboree last month.