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Shell Lubricants

700 Milam, STE 27039

Houston, TX 77002

eMail:

Website:

http://www.rotella.com

Phone:713-546-6915

2025 Shell Rotella SuperRigs calendar available for order

Shell Lubricants

One of the most prized honors for custom truck builders and owners is to be one of the 12 trucks featured in the Shell Rotella SuperRigs calendar. The 2025 edition of those calendars is now available to order.

December 13, 2024

2025 Shell Rotella SuperRigs calendar

Registration open for SuperRigs working truck show

The annual event will be held in Gillette, Wyoming, June 6-8. A virtual People's Choice competition is also available for those who cannot attend in person. Also: Suicide-awareness convoy tomorrow in Wisconsin; latest Highway Angel

May 5, 2023

SuperRigs 2022 drone shot

MATS: Sights and sounds from America’s biggest trucking show

Let's run the highlight reel on MATS, from the PKY Truck Beauty Championship lot to the Richard Petty autograph signing, Overdrive's Partners in Business session, and so much more. Keep tuned through the coming weeks for more from the show.

April 1, 2023

Shell Rotella SuperRigs venturing West

The 41st SuperRigs working truck show is headed to the Cowboy State, and will be held in Gillette, Wyoming, June 8-10.

March 30, 2023

Shell Rotella SuperRigs MATS booth

FMCSA proposes further cuts in UCR fees | Various MATS deals, happenings

FMCSA's proposal would cut fees by 9%. Also: DAT One product demonstrations for free 30-day subscription to be available at the DAT MATS booth; Shell Rotella auctioning autographed baseball bat in benefit; Trucker Path partners with TMS.

March 16, 2023

Custom champs: 'Joke's on You' 389 no stranger to the spotlight

Hallahan Transport's 2022 Pete followed up its Limited Mileage championship in 2021 with a Working Combo win in the 2022 Pride & Polish competition to close out a stellar year on the truck show circuit for the rig.

December 29, 2022

Jokes On You Lead

2023 SuperRigs calendar features 12 standout rigs from 40th annual competition

The trucks featured in the calendar were photographed in the Branson, Missouri, area, where the show was held this past summer.

December 1, 2022

2023 SuperRigs calendar

Custom shop’s ‘Spare Parts’ 1995 Peterbilt 379

The "rolling billboard" for Hull, Iowa-based Van Der Zwaag Customs is more than just a show piece displaying the shop's work. It also runs out West weekly pulling a reefer.

October 6, 2022

VDZ Customs 1995 Peterbilt 379

‘Just a Phase’: Bubba Branch’s Atlas Heavy Haul 1996 Kenworth W900

The heavily-customized W9 is the 11th truck in Branch's Atlas Heavy Haul fleet. It works part-time moving heavy machinery when needed. Catch plenty views of the impressive rig, both inside and out, in this video.

September 22, 2022

Bubba Branch's 1996 Kenworth W900 at night

Fleenor Bros. at it again -- 2022 Kenworth W900 the fleet's latest working show truck

Fleenor Bros. driver J.T. Picha, who has been with the company a little over three and a half years, showed one of the fleet’s newest rides, this 2022 Kenworth W900, at the 2022 Shell Rotella SuperRigs working truck show in Branson, Missouri, in June.

September 8, 2022

Fleenor Bros.' 2022 Kenworth W900

National Truck Driver Appreciation Week filled with deals, operator recognition

While NTDAW is officially Sept. 11-17 this year, a number of companies are celebrating truck drivers throughout September and beyond. Check here for various deals and recognition from companies in and around trucking.

September 6, 2022

Truckstop 'Truck drivers are the rockstars of the road!' Guinness World Records title

'Wild Child' 379 lives up to its name

The 379 features old-school flames on the hood, down the side of the truck and on the rear fenders, along with a custom grille and numerous other custom touches that play into the truck's "Wild Child" persona.

August 25, 2022

Randy Victory's 1999 Peterbilt 379 at night

Inside the spectacular '86 vintage 359 of an Arkansas-based grain hauler

Randy Victory's "Nut Buster" 359 was rebuilt from the ground up after he bought the rig four years ago. The truck's name came to be when Victory was rebuilding the truck, and his wife, Missy, saw his busted knuckles and called him "a nut."

August 11, 2022

Interior of Randy Victory's 1986 Peterbilt 359

'Poor Money': The 2023 Kenworth W900L of owner-operator Steve Huff

The truck features a number of custom touches -- visor, window chops, custom headache rack -- and its moniker serves to remind Huff of his upbringing, his long path to where he is today. Huff is leased to Oklahoma-based Miller Truck Lines.

July 28, 2022

Steve Huff's 2023 Kenworth W900L

'Last Dance': Owner-operator's 2022 Peterbilt 389

Missouri-based Dale Musgrove ordered this truck last year and has put his own touches on it to haul machinery from the Midwest to the West Coast.

July 14, 2022

Dale Musgrove's 2022 Peterbilt 389

Shell Rotella offering new heavy-duty, extended-life coolant

Shell Lubricants

Shell Rotella's new ELC HD coolant offers extended life for extended drain intervals, corrosion protection for metal engine components and more.

February 25, 2025

Shell Rotella ELC HD coolant

Shell Rotella launches new fuel card

Shell Lubricants

The Shell Rotella Fuel Card features savings on fuel, multiple credit options, fraud protection from pump skimmers and more.

January 14, 2025

Shell Rotella Fuel Card

Shell Rotella launches new low-viscosity engine oil

Shell Lubricants

The full synthetic oil delivers better wear protection compared to conventional and synthetic blend, Shell said, and improved fuel economy in the fastest growing viscosity grade for diesel-powered vehicles.

August 2, 2023

Pouring Shell Rotella T6 10W-30 into diesel engine

Oberman Logistics owner Wes Oberman's personal truck is this Kenworth T680 -- purchased to replace a lower-fuel-mileage 2020 389 that powered his maiden voyage in trucking as an owner-operator. He's getting 10 mpg now, and providing a reliable home for leased owners. As of July 2026, the fleet's up to 14 trucks and set up for further growth.

Small Fleet Champ Wes Oberman harnesses AI coding, builds custom TMS

Owner-operator Wes Oberman built a custom TMS built with Claude Code/ChatGPT assist, saving hundreds each month with a foundation of real transparency for his growing team of owner-operators.

FMCSA's recent warning on MC number sales hasn't ended the grey market trade just yet.

$75K for your authority? Underground MC number sales network uncovered

Ovd Radio Thumbnail (you Tube) 7 13

How carrier vetting changed, before and after big SCOTUS ruling

Def Tank Fill

Congress wants EPA's DEF-derate guidance to stick | Traffic enforcement blitz kicks off

Truck Engine Roadside Repair Adobe Stock 359839134

EPA to end DEF derates, roll back emissions warranty reg

Get all the info on the top 250 trucking companies in America

View, sort and download the trucking industry’s most comprehensive ranking of for-hire carriers in North America, based on a blend of metrics including fleet size, annual revenue and number of drivers.

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