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Overdrive Extra: Page 3
Overdrive Extra
How to brand your owner-operator trucking business when you don’t own the trailer
You're pulling a huge, mobile advertising opportunity every day -- an ideal place (particularly for dry vans and reefers) to put company signage. Yet if you don't own the trailer, branding the business is possible in all sorts of ways as a tool for growth.
April 26, 2025
Overdrive Extra
Canadian bull hauler-songwriter Mike Murchison, lucky to be alive, releases new record
The cattle hauler and trucker-songwriter Mike Murchison's new "Highway, Volume 1" record is his best to date, according to Long Haul Paul. Yet Murchison's hearing some of his songs differently after a brush with disaster loading livestock recently.
April 18, 2025
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October 9, 2025
Overdrive Extra
Truckers, what road gets your vote for worst in the nation?
How about the best? With legislators set to take up a highway-funding reauthorization next year, the Overdrive Highway Report Card is back. Weigh in with your choices for road conditions (parking, too) to call out where improvement is needed most.
April 10, 2025
Overdrive Extra
'Stop Netradyning me!': Can an app and a camera make you a better driver?
While the Netradyne company's Driver-i application and in-cab road- and/or driver-facing cameras promise safety "gamification," Long Haul Paul, and some other operators, find well more than just a game.
April 9, 2025
Overdrive Extra
Most iconic Mack truck through history? We asked, you answered
A majority of readers chose one of three Mack models as their favorite amid the truck maker's 125th-anniversary celebration this year, with a new-model reveal set for April 8. A look, too, at a 100-year-old AB model to display in New York.
April 7, 2025
Overdrive Extra
Wisconsin Make-a-Wish truck convoy will ride again, this time in the Dells
After the last ride for the Waupun Truck-n-Show in 2024, trucker Wade Riffey got to thinking about what would happen to the long-associated Make-a-Wish benefit convoy. With a little help, the Badger State Truck'n Show is born.
April 3, 2025
Trucker of the Year
Get ready: Join us at MATS to honor Trucker of the Year Alan Kitzhaber
Owner-operator Kitzhaber will be at the Mid-America Trucking Show next week March 27-29, where Overdrive will present him with the scale-model replica of his 4-million-mile-plus 1995 Kenworth T600 on Friday the 28th, your chance to meet him.
March 19, 2025
Partners in Business
Have freight markets turned? ATBS update set for March 25
Expect answers from our Partners in Business coproducer ATBS, just ahead of MATS, with the firm's semi-annual update charting owner-operator 2024 revenue, cost, and income benchmarks derived from tens of thousands of clients' real-world performance.
March 14, 2025
Voices
Carrier lease-purchases: Let’s not just throw the baby out with the bathwater
NASTC President David Owen sees the FMCSA Truck Leasing Task Force's recommendation to abolish carrier lease-purchases as a "typical bureaucratic one-size-fits-all, throw-the-baby-out-with-the-bathwater, knee-jerk reaction" to a complicated situation.
March 11, 2025
Overdrive Extra
What's 1 extra mpg worth in profit at today's freight rates? An extra 3 mpg?
Tariffs and more are delivering freight-market uncertainty, though some bright spots shine through in recent news. Increase your own profit certainty by cutting costs. Just one diesel mpg gained in efficiency yields thousands of dollars annually.
March 5, 2025
Overdrive Extra
What to do with the lease-purchase bad apples
"Rather than just banning carrier lease-purchase, perhaps we should take a cue from the apple industry and take the bad or imperfect apples to the press to become juice, so that something good might ultimately come out of them." --Clifford Petersen
February 24, 2025
Overdrive Extra
It's February: Did you already give up on your New Year's resolutions?
Truth is, as Clifford Petersen sees it, you don't need a New Year to resolve to improve health if you set goals that are achievable -- "It's like climbing stairs. With each step, a small goal hit that gets you closer, ever closer, to the top."
February 7, 2025
Overdrive Extra
Brokers' contract nickel-and-diming incentivizing speed, fatigue?
Brokers may be as optimistic as their carrier partners about freight markets ahead, yet too many are going to great lengths to hold fast to as much revenue as they can -- at the expense of carriers and, plenty owner-ops say, bedrock safety, too.
January 31, 2025
Overdrive Extra
The fine art of rates negotiation in today's go-go-go freight markets
If the offer rate wasn’t posted right there with any load's details, what rate would you assign to the load? More truckers should be able to answer that question, according to Gary Buchs. Here's a path or two forward.
January 29, 2025
Overdrive Extra
Hotline offers pre-trip help to truckers hauling watercraft
Boat-hauling truckers can help prevent the spread of aquatic invasive species by utilizing the "Call Before You Haul" hotline to set up free pre-trip checks -- and decontamination, if necessary -- of any watercraft hauled.
January 29, 2025
Overdrive Extra
This trucker's modest take on his truck
Good fuel mileage? Check. Solid construction, functioning doors? Check. The 2025 model Freightliner Cascadia "is about the nicest truck I’ve ever driven," says Long Haul Paul. Yet there's low-hanging fruit for improvement in the AM/FM radio's reception.
January 24, 2025
Overdrive Extra
Take care of yourself with diet, exercise: You’ll be better able to enjoy the fruits of your labor
Success trucking as an owner-operator over the long-term requires addressing the business areas this Trucker of the Year outlined in Part 1, yet there's no point doing all the right things to be successful only to be in poor health and not able enjoy it.
January 21, 2025
Overdrive Extra
A plan for better business: Why do you want to be an owner-operator?
For Overdrive Trucker of the Year Alan Kitzhaber so many years ago, the answer was simple: To make more money. Before he made the jump, though, he prepared extensively. Here, his two-part story in hopes of guiding others starting out as business owners.
January 21, 2025
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ELD-data engagement: Your insurance premiums could depend on it
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