Kevin RutherfordOverdrive ExtraPricing yourself rightWhat sets you apart from the pack? Having a well-thought-out rate structure and a marketing plan can help.December 23, 2013Overdrive ExtraPerfecting the pairing: Designing the truck-trailer comboThe second-generation trailer in Kevin Rutherford’s Signature Series combo unit will couple to a single-drive-axle tractor and balance weight with payload possibilities, electrical efficiency and more.November 18, 2013Overdrive ExtraPushing the limit on trailer fuel economyBuilding my Signature Series trailer — a custom van by RSI and participating suppliers spec’d for maximum fuel savings.November 13, 2013Overdrive ExtraMore you can do if you do not support protest callsThe truckers’ shutdown/strike/protest is moving forward and gaining lots of media attention. The Letstruck team has spent the last three days writing, calling and e-mailing every news organization we can find contact info for. I have written a list of reasons why I do not support this group, and we have sent dozens of hard […]October 10, 2013Overdrive ExtraUse your head: Don’t shut down Oct. 11-13“Let’s make sure that the public knows there are members of the trucking industry that are informed and are a part of the political process and are not anarchist thugs.”October 7, 2013Overdrive ExtraShooting for 10 mpg and beyondDetailing the next Kevin Rutherford Signature trucks and trailers utilizing pre-emissions Fitzgerald Glider Kits engine technology among many more features toward max fuel economy.September 2, 2013Overdrive ExtraThe bypass filter advantagePart 2 in Kevin Rutherford’s series on oil-change strategy. While oil analysis gives you the information to handle drain intervals more sensibly, bypass filtration adds another dimension to save money and downtime.August 26, 2013Overdrive ExtraChange thinking, not oilUsing oil analysis can save you money in new oil, oil disposal and overall maintenance — and can alert you to emerging engine problems.July 29, 2013Overdrive ExtraThe California challengeOperators of pre-2007 trucks who currently operate in California have some tough choices coming with CARB’s truck emissions rules — here are some ways to think about them to help navigate.May 27, 2013Overdrive ExtraKnowing if you’re ready to buyAssessing net worth relative to your age says more than you think about your ability to purchase a truck and succeed as an owner-operator.April 30, 2013Page 1 of 3Next PageTop StoriesCustom RigsRare 190-inch Double Eagle sleeper rides on custom '96 InternationalPennsylvania-based Jesse Shirey found the truck three years ago sitting by a barn surrounded by weeds. With his wife and father, Shirey rebuilt the rig from the ground up, inside and out.BusinessTank washouts bring cost, time investment into focus for liquid bulk niche haulersSmall Fleet ChampSix weeks left to enter Overdrive's 2025 Small Fleet ChampionshipSmall Fleet ChampDoing it right the first time: Small Fleet Champ Paul Rissler, for the long haulFeatured SponsorRead More
