High five

Brad Holthaus, Publisher

If you made it to the Mid-America Trucking Show in late March, you might have noticed something at the show truck lot: Overdrive’s Pride & Polish is back as the presenter of the Paul K. Young Memorial Truck Beauty Championship, one of the industry’s largest competitions.

Thanks to an arrangement with the team that managed the former Stars & Stripes events, Pride & Polish now has five venues and a new website with registration information, www.prideandpolish.net. The four other shows in addition to MATS are last month’s 75 Chrome Shop Truck Show in Wildwood, Fla., and these:

  • June 26-28: Great West Truck Show, Las Vegas Convention Center, www.greatwesttruckshow.com
  • Aug. 21-23: Great American Trucking Show, Dallas Convention Center, www.gatsonline.com
  • Oct. 18-19: Truck Show Latino, Pomona Fairplex, Pomona, Calif., www.truckshowlatino.com

It’s great to be back in Louisville, Ky., for Mid-America. That’s where, in 1990, Overdrive’s Pride & Polish was the first truck beauty show to be held in conjunction with a trucking convention. The entrants get more stunning and innovative every year, as you can tell by our cover photo and the others starting on Page 24.

If you missed the show, I hope you catch us at Las Vegas, Dallas or Pomona this year. You won’t be disappointed!

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Overdrive editors and ATBS present the industry’s best manual for prospective and committed owner-operators. You’ll find exceptional depth on many issues in the 2021 edition of Partners in Business.
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