Blue DEF parent company purchases DEF company Victory Blue

victoryblue_logoOld World Industries – the parent company of Blue DEF and Peak coolants, among other brands – announced Wednesday it has acquired Victory Blue, a Dallas-based diesel exhaust fluid (DEF) company.

The purchase includes seven production facilities throughout the U.S., and makes Old World the largest DEF marketer in North America, the company says.

Due to environmental regulations that began in 2010, the use of DEF is required in most diesel vehicles and off-road equipment. Over the next 10 to 15 years, as older diesel vehicles are rotated out of the market and replaced with more advanced engine platforms, annual DEF consumption is expected to exceed two billion gallons, as reported by Integer Research.

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