Five trucking sponsors have partnered to make possible a college football bowl game to be held on December 18 in Boise, Idaho, with a 5:30 p.m. ET kickoff on ESPN. With the Truckload Carriers Association, broker organization the Transportation Intermediaries Association, the Healthy Trucking Association of America and Women in Trucking, uDrove, a provider of smartphone-centric trucking software, gives its name to the uDrove Humanitarian Bowl. The game will the first under a new four-year relationship, formerly sponsored by Roady’s Truck Stops, and matches top contenders from the Western Athletic Conference and the Mid-American Conference. The game will be played on the “blue turf” of the Bronco Stadium at Boise State University.
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