Priceline pricing model comes to LTL loading

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Updated Jul 16, 2013

New pricing models promising “discounts” to users of all manner of services have been the norm since Walmart’s been around, and the model has proved attractive in that area as well, offering a venue for various service providers to sell last-minute bookings for things like air travel and hotel rooms at rates specified by the buyer. Typically but not always, of course, that buyer doesn’t want to pay the premium rate, so such services are marketed as a discount engine, as are two new ones that bring the model to various aspects of the trucking business. I wrote about Surplus Solutions a month or two ago, which enables participating dealers to advertise surplus parts and shop time available at a discount to owner-operators.

Check out the intro vid below, or visit its Vimeo page here.Check out the intro vid below, or visit its Vimeo page here. has launched more recently to work in that Priceline-type pricing space directly. It markets itself to small shippers — so-called “retail” freight movers with small loads going long distances that don’t need a full truck dedicated to their move and are not time-sensitive.

Shipper users of the site post  logitical and pricing details of their load, via the website, whereupon participating transporters can then negotiate for the load online or via more direct communication.

How long before household-goods moves run through such an engine? Hard to say, but given it’s out there, the site could be a tool with potential for independents who routinely find themselves with excess trailer capacity. Below find a video detailing how the service works for shippers, and you can find the transporters’ page on via this link.

[vimeo 48386155 nolink]