Ways to assess truck market value for purchase, trade or sale, insurance

Updated Jun 18, 2025

Whether you’re in the market to either buy or sell a truck tractor, internet listings will stir up reactions and judgment. Personal bias can be a powerful influence, as friends and mentors broadcast opinions all with the best of intentions.

Every seller, and every buyer, should embrace some sense of reality to avoid costly missteps.

Key point: Private purchases may not be the deal you think they are. There are some very real differences when managing a for-sale-by-owner transaction as opposed to a dealer transaction. There's widespread belief among owner-operators that they might save significant money buying privately from an individual owner by avoiding the margins dealers and salesmen must maintain to cover expenses accrued being a dealership. Yet that’s not always the case.

This feature is part of Overdrive's coproduction with business services firm ATBS of the Partners in Business manual, a comprehensive playbook for owner-operator careers. Browse the 2025 edition in its new dynamic online library format in eight sections via this link.This feature is part of Overdrive's coproduction with business services firm ATBS of the Partners in Business manual, a comprehensive playbook for owner-operator careers. Browse the 2025 edition in its new dynamic online library format in eight sections via this link.Do the necessary homework. A purchaser's natural tendency is to lean into optimism -- if it wasn't, why would we ever want to take a seat at the table and ante up to begin the negotiating phase? Where the bidding goes from there will vary greatly person-to-person. Optimistic about the prospects for freight? That will carry a lot of weight for a purchaser -- and recent years have been quite a roller-coaster ride of emotion for many, highly variable depending not only on freight-market realities but political leanings.

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Know your costs? Compute the potential profit in any truckload, analyze per-day and per-mile breakouts, and compare real offers on multiple loads or game out hypothetical rate/lane scenarios. Enter your trucking business's fixed and variable costs, and load information, to get started.
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It's crucial whether you're buying or selling to get the best sense of pricing reality as possible -- do the homework, dig out current sale prices. Overdrive sister company Price Digests' tracking of used-market value is one reliable source. A single vehicle valuation look-up there is available for less than $40. It could also help you determine the valuation needed for comprehensive/physical damage insurance coverages, typically marked for adjustment an annual or more frequent basis by your insurer

Price Digests' "Commerical Truck Single Search" value-lookup tool offers: 

Get started with Price Digests' Commercial Truck Single Search, whatever your market-valuation needs, via this link.Get started with Price Digests' Commercial Truck Single Search, whatever your market-valuation needs, via this link

Additional resources:

Read next: There's plenty to consider before entering a lease-purchase agreement with a motor carrier

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