CFI has unveiled five custom-designed, large-format “truck wraps” recognizing the company’s military veteran and female drivers for their service to CFI and its customers, and to encourage more military veterans and women to consider truck driving as a profession.
Four of the units have a new “True to the Troops” commemorative graphics package, joining two existing military-themed trucks in the fleet.
Also new to the fleet is a special unit displaying a “She Drives CFI” truck wrap, which honors four of CFI’s longest-tenured women drivers. Fourteen percent of CFI’s 2,000 drivers are women, while more than sixteen percent are U.S. military veterans.
“The women honored with this special truck are a positive example for all drivers,” said Greg Orr, president of CFI. “We want to encourage more women to enter the profession. By recognizing these pioneers, their perseverance and their trail-blazing leadership, we’re honoring the past, present and future.”
Orr added that the military-themed commemorative wraps accomplish an equally important objective – recognizing its military veteran employees, for their service to the country, and the values of safety, reliability, and superior service they demonstrate as professional CFI drivers.
“We are dedicated to supporting our veterans and providing stable, reliable jobs for them,” said Orr. “The qualities of integrity, commitment, teamwork and a strong work ethic ingrained through their military service are the same we value highly in our employees.”