Shell Rotella SuperRigs truck show races into Bristol this month

Kevin Hunter's heavy-haul-spec 2024 Kenworth W900L was one among dozens of trucks on hand for last year's SuperRigs event at EchoPark Speedway in Hampton, Georgia. The 2026 event kicks off later this month at Bristol Motor Speedway in Tennessee.
Kevin Hunter's heavy-haul-spec 2024 Kenworth W900L was one among dozens of trucks on hand for last year's SuperRigs event at EchoPark Speedway in Hampton, Georgia. The 2026 event kicks off later this month at Bristol Motor Speedway in Tennessee.

The 44th annual Shell Rotella SuperRigs working truck show is just a few weeks away. One of the most prestigious shows on the calendar year after year, June 25-27 SuperRigs races into Bristol Motor Speedway in Bristol, Tennessee.

As in previous years, Shell Rotella will welcome owner-operators from across the United States and Canada to compete for more than $25,000 in cash and prizes. That’s not to mention the 12 coveted spots up for grabs in the 2027 SuperRigs calendar. The theme of SuperRigs 2026 is “Big Rigs are the Boss.”

“Shell Rotella SuperRigs has always been about more than impressive, hard-working trucks. It is about honoring the people behind the wheel and the pride they put into every mile,” said Julie Wright, Shell Rotella Brand Manager. “We are thrilled to bring the 44th annual competition to Bristol Motor Speedway, a venue known for passion, performance and unforgettable moments, while celebrating the drivers who help keep our world moving.”

SuperRigs is open to actively working trucks only. Judges will evaluate trucks based on exterior appearance, design, finish quality, originality, detail and workmanship. (In the video below, find pro tips for competitors from two of this year's judges, longtime trucker Mike "The Boston Trucker" Gaffin and Red Eye Radio legend Eric Harley, as well as competitor Kevin Benson, among others.) 

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[Related: Classic trucks in spotlight: Scenes from Day 1 of massive ATHS show

Awards will be presented in more than 10 categories, including:

  • Best of Show
  • Best Chrome
  • Best Lights
  • And several additional specialty awards

The competition is free to enter, and attendance is open to the public at no cost.

In addition to the truck show portion of the event, SuperRigs features its Best Lights competition, entertainment, fireworks, family activities and more aimed at making the show, simply put, fun for all involved.

Pro tips for competitors:

Can't make the event in person? You can still participate 

Cast a vote for the Virtual People’s Choice Award -- for every vote, Shell Rotella will donate $10 to the St. Christopher Truckers Relief Fund. Voting is open through 5 p.m. Central time on June 26. Fans can vote online here for their favorite rig, helping recognize each truck and driver with the honor. 

[Related: Kenny Ziglar's 'Scrapin' By' 2007 Peterbilt 379 wins top honors at SuperRigs]

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