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Tag: image

Overdrive Extra
A positive example for Joe Public, and the influence of professionalism
If truckers do not appreciate other truckers, how on earth can we expect Joe Public to appreciate what we do to make their lives easier? Read more on Overdrive.
July 13, 2018
highway-truck-on-shoulder-four-wheeler-2018-07-13-09-30
Business
Appearances matter
“We’re fighting some very public battles as an industry these days. It never hurts to spiff up your image a little while engaging with the press, or the public, or the shippers and receivers, for that matter.”
September 22, 2017
duct tape-2017-09-22-16-02
Voices
Readers’ name suggestions for trucking image campaign’s ‘mascot’
Among more than a few sarcastic name suggestions like Aaron Johnson’s “‘Super Trucker,’ since everyone that comes out of trucking school thinks they are the best of the best,” some readers proffered more serious ideas for the folks behind the Trucking Moves America Forward campaign.
May 30, 2017
Two weeks ago, the Trucking Moves America Forward image effort asked truckers to send in suggestions for this mascot’s name via the campaign’s Facebook page or email to mascot@truckingmovesamerica.com.
Business
PaleRider Vlog hits 100 episodes
Keith “PaleRider” Lawson isn’t new to the trucking scene. A 20-plus-year veteran of the industry, PaleRider knows a little bit about driving, and he’s sharing the knowledge that comes with experience on his PaleRiderTV YouTube channel.
January 25, 2017
palerider tv (002)-2017-01-25-09-31
Business
Tom trucker and the two-dollar shoes
“Professional don’t wear sandals” — or flip flops — as the saying goes. What do you think? Does it really matter? Wendy weighs in.
July 13, 2016
pros don't wear sandals
Business
Don’t ban me, bro
“The communities that choose the knee-jerk reaction of banning trucks aren’t looking to solve problems, they’re looking for a band-aid to slap on the gaping wound of parking and big truck issues.”
April 25, 2016
“But it’s not a big truck, so it’s got to be safe.”
Business
Yankee Candle creates a new scent called ‘Vitriol’
Wendy on the dust-up over a shipper/receiver facility’s “no restrooms for drivers” policy: “Unfortunately, the bad apples of the bunch have ruined the sauce for all of us. It’s time to cull those tainted fruits.”
February 21, 2016
no-restrooms-for-drivers
Channel 19
‘Do we need any more trucks in our community?’
What happens when a service shop wants to put in secured truck parking on their property — citizen backlash, citing “every kind of crime” trucks supposedly bring with them.
November 27, 2015
truck-stop-parking-service-shop
Business
Further evidence to give an abundance of thanks
“For those of you who don’t make it home for Thanksgiving, you will be thought of at our table this year, and you have our family’s sincere appreciation for doing a really hard job, as we give thanks for an abundance of things to be thankful for.”
November 25, 2015
Here’s one such professional — read more about Thomas Paul Kraak at this link.
Business
‘Virtual 5K’ in the offing Oct. 26-31 from the Truckin’ Runners group
This "virtual" twist on the 5K competitive run requires no fee to register -- and to participate it doesn't matter where you are next week, Oct. 26-31.
October 20, 2015
Truckin Runners second Annual virtual 5K
Business
The double-edged sword of appointment times
Appointment systems are great if you’re right on time and the facility keeps its appointment ducks in a row — not so if you get held up en route or, God forbid, you’re early. In such cases, professionalism greases the skids…
September 22, 2015
Trailers at loading dock
Business
Have a swagger and a thank-you
Wendy on driver appreciation where it counts: “The industry does a great job talking about their appreciation…, but there’s still a huge disconnect between those within the industry and the general public.”
September 16, 2015
“Let’s go trucking!”
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